{
  "@context": {
    "@base": "https://medienarchiv.zhdk.ch/",
    "madek": "https://medienarchiv.zhdk.ch/ns#",
    "madek_system": "https://medienarchiv.zhdk.ch/vocabulary/madek_system:",
    "Keyword": "https://medienarchiv.zhdk.ch/vocabulary/keyword/",
    "Role": "https://medienarchiv.zhdk.ch/roles/",
    "rdf": "http://www.w3.org/1999/02/22-rdf-syntax-ns#",
    "rdfs": "http://www.w3.org/2000/01/rdf-schema#",
    "owl": "http://www.w3.org/2002/07/owl#",
    "madek_core": "https://medienarchiv.zhdk.ch/vocabulary/madek_core:",
    "madek_zhdk_bereich": "https://medienarchiv.zhdk.ch/vocabulary/zhdk_bereich:",
    "madek_media_content": "https://medienarchiv.zhdk.ch/vocabulary/media_content:",
    "madek_media_object": "https://medienarchiv.zhdk.ch/vocabulary/media_object:",
    "madek_copyright": "https://medienarchiv.zhdk.ch/vocabulary/copyright:"
  },
  "@graph": [
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      "madek_core:title": {
        "@value": "Macht Ferien!",
        "@type": "madek:Text"
      },
      "madek_core:description": {
        "@value": "Kristallklare Seen, leuchtende Bergketten, imposante Brücken und malerische Städte: Das sind Bilder, mit denen das Ferienland Schweiz bis heute verführt. Über das Tourismusplakat, das weltweiten Ruhm geniesst, fanden sie internationale Verbreitung. Mit steilen Bergbahnen, gewundenen Strassen und mächtigen Hotelbauten zeigen die Plakate infrastrukturelle Fortschritte. Und die Menschen spiegeln die Entwicklung vom Entdecker über den aufkommenden Massentourismus bis zu den individuell Reisenden. Die helvetische Selbstpräsentation umfasst neben den Plakaten aber auch Reiseführer, Fotografien oder Werbebroschüren und -filme. Anlässlich des 100-jährigen Jubiläums von Schweiz Tourismus lässt das Museum für Gestaltung die Werbegeschichte des Landes mit grafischen Trouvaillen Revue passieren und bietet die Gelegenheit, das eigene, ganz persönliche Ferienparadies zu entdecken. ",
        "@type": "madek:Text"
      },
      "madek_core:portrayed_object_date": {
        "@value": "04.03.2017 - 09.07.2017",
        "@type": "madek:TextDate"
      },
      "madek_media_object:creator": {
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      },
      "madek_core:keywords": {
        "@id": "https://medienarchiv.zhdk.ch/vocabulary/keyword/e553d168-0bf9-4054-8783-f94a31d17918"
      },
      "madek_media_object:other_creative_participants": {
        "@value": "Bettina Richter, Kuratorin der Ausstellung und der Plakatsammlung \r\nChristian Brändle, Direktor Museum für Gestaltung,\r\n Jürg Schmid, Direktor Schweiz Tourismus\r\n",
        "@type": "madek:Text"
      },
      "madek_media_content:type": {
        "@id": "https://medienarchiv.zhdk.ch/vocabulary/keyword/c87159bb-acbe-435a-bfe4-57cd4e82acfd"
      },
      "madek_zhdk_bereich:institutional_affiliation": {
        "@id": "https://medienarchiv.zhdk.ch/people/eed7beef-c0ad-4e72-bdc9-5922a3c43fc0"
      },
      "madek_zhdk_bereich:project_type": {
        "@id": "https://medienarchiv.zhdk.ch/vocabulary/keyword/f6c8d3e1-8896-4776-b7e3-7cba9e989d88"
      },
      "madek_core:copyright_notice": {
        "@value": "Zürcher Hochschule der Künste",
        "@type": "madek:Text"
      },
      "madek_copyright:license": {
        "@id": "https://medienarchiv.zhdk.ch/vocabulary/keyword/bc1934f6-b580-4c84-b680-c73b82c93caf"
      },
      "madek_copyright:copyright_usage": {
        "@value": "Das Werk darf nur mit Einwilligung des Autors/Rechteinhabers weiter verwendet werden.",
        "@type": "madek:Text"
      },
      "madek_copyright:description_author": {
        "@id": "https://medienarchiv.zhdk.ch/people/0eac9047-360f-4b73-ab6c-632f6d05e926"
      }
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:title",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Titel"
        },
        {
          "@language": "en",
          "@value": "Title"
        }
      ],
      "rdfs:comment": [
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          "@value": null
        },
        {
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        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:description",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Beschreibung"
        },
        {
          "@language": "en",
          "@value": "Description"
        }
      ],
      "rdfs:comment": [
        {
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        },
        {
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      ]
    },
    {
      "@type": "madek:MetaKey",
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      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Datierung"
        },
        {
          "@language": "en",
          "@value": "Date"
        }
      ],
      "rdfs:comment": [
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          "@value": null
        },
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      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_media_object:creator",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Medienersteller/in"
        },
        {
          "@language": "en",
          "@value": "Creator of document/file"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
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      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:keywords",
      "rdfs:label": [
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          "@value": "Schlagworte"
        },
        {
          "@language": "en",
          "@value": "Keywords"
        }
      ],
      "rdfs:comment": [
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          "@value": null
        },
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      ]
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    {
      "@type": "madek:MetaKey",
      "@id": "madek_media_object:other_creative_participants",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Weitere beteiligte Personen"
        },
        {
          "@language": "en",
          "@value": "Other creative participants"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": "Weitere Personen, die zum Werk beigetragen haben."
        },
        {
          "@language": "en",
          "@value": "Additional contributors."
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_media_content:type",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Kunstgattung / Disziplin"
        },
        {
          "@language": "en",
          "@value": "Genre / discipline"
        }
      ],
      "rdfs:comment": [
        {
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          "@value": null
        },
        {
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          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
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      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Bereich ZHdK"
        },
        {
          "@language": "en",
          "@value": "Institutional affiliation"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_zhdk_bereich:project_type",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Typ"
        },
        {
          "@language": "en",
          "@value": "type"
        }
      ],
      "rdfs:comment": [
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          "@value": null
        },
        {
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          "@value": null
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      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:copyright_notice",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Urheberrechtshinweis"
        },
        {
          "@language": "en",
          "@value": "Copyright Notice"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
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      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_copyright:license",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Rechtsschutz"
        },
        {
          "@language": "en",
          "@value": "Legal protection"
        }
      ],
      "rdfs:comment": [
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          "@language": "de",
          "@value": null
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        {
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    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_copyright:copyright_usage",
      "rdfs:label": [
        {
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          "@value": "Nutzungsbedingungen"
        },
        {
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          "@value": "Terms of use"
        }
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      "rdfs:comment": [
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    {
      "@type": "madek:MetaKey",
      "@id": "madek_copyright:description_author",
      "rdfs:label": [
        {
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          "@value": "Beschreibung durch"
        },
        {
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          "@value": "Description by"
        }
      ],
      "rdfs:comment": [
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          "@value": null
        },
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      "@type": "madek:Keyword",
      "rdfs:label": "Plakatgestaltung"
    },
    {
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      "@type": "madek:Keyword",
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    },
    {
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      "@type": "madek:Keyword",
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      "@type": "madek:Keyword",
      "rdfs:label": "Ausstellungsarchitektur"
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      "@type": "madek:Keyword",
      "rdfs:label": "Ferien"
    },
    {
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      "@type": "madek:Keyword",
      "rdfs:label": "Plakate"
    },
    {
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      "@type": "madek:Keyword",
      "rdfs:label": "Schweizer Grafik"
    },
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      "@type": "madek:Keyword",
      "rdfs:label": "Architektur"
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      "@type": "madek:Keyword",
      "rdfs:label": "Kunstvermittlung"
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      "@type": "madek:Keyword",
      "rdfs:label": "Design"
    },
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      "@type": "madek:Keyword",
      "rdfs:label": "Dokumentation"
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      "@type": "madek:Keyword",
      "rdfs:label": "Alle Rechte vorbehalten",
      "owl:sameAs": [
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    },
    {
      "@type": "madek:Person",
      "@id": "https://medienarchiv.zhdk.ch/people/0eac9047-360f-4b73-ab6c-632f6d05e926",
      "rdfs:label": "Betty Fleck"
    },
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      "@id": "https://medienarchiv.zhdk.ch/people/eed7beef-c0ad-4e72-bdc9-5922a3c43fc0",
      "rdfs:label": "Museum (DKV_Museum.alle)"
    },
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      "@type": "rdf:Property"
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    {
      "@id": "madek:Role",
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}