{
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    "madek_system": "https://medienarchiv.zhdk.ch/vocabulary/madek_system:",
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    "Role": "https://medienarchiv.zhdk.ch/roles/",
    "rdf": "http://www.w3.org/1999/02/22-rdf-syntax-ns#",
    "rdfs": "http://www.w3.org/2000/01/rdf-schema#",
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    "madek_media_content": "https://medienarchiv.zhdk.ch/vocabulary/media_content:",
    "madek_media_object": "https://medienarchiv.zhdk.ch/vocabulary/media_object:",
    "madek_copyright": "https://medienarchiv.zhdk.ch/vocabulary/copyright:"
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        "@value": "Ob für Pepita, Bata oder Milka: Als Werber der ersten Stunde verstand der Plakatgestalter Herbert Leupin es exemplarisch, professionelles Handwerk, werbestrategische An- forderungen und eine gestalterische Haltung in einer Person zu vereinen. In der Blütezeit des Sachplakats verlieh Leupin alltäglichen Dingen durch ihre haptisch-sinnliche Wiedergabe eine faszinierende Aura. Die wirklichkeitsgetreue Erfassung war jedoch nur eine seiner Spielarten. Souverän experimentierte er mit unterschiedlichen Techniken und gestalterischen Zugriffen. Auch seine skizzenhaft hingeworfenen Bildgeschichten voll Humor und Poesie zählen zu Ikonen der Plakatgeschichte. Anlässlich seines 100. Geburtstags ehrt das Museum für Gestaltung Zürich mit Herbert Leupin einen der populärsten Plakatgestalter der Schweiz. ",
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