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    "Role": "https://medienarchiv.zhdk.ch/roles/",
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    "madek_media_content": "https://medienarchiv.zhdk.ch/vocabulary/media_content:",
    "madek_media_object": "https://medienarchiv.zhdk.ch/vocabulary/media_object:",
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      "madek_core:title": {
        "@value": "Schriftgestaltung - 100 Entwürfe für 26 Zeichen",
        "@type": "madek:Text"
      },
      "madek_core:subtitle": {
        "@value": "Summer School 2019",
        "@type": "madek:Text"
      },
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        "@value": "Schriftgestaltung – 1000 Entwürfe für 26 Zeichen\r\n\r\nSchriften prägen Nationen, Marken und den persönlichen Alltag.\r\nWir «lesen» sie, aber sehen wir sie wirklich? Was macht eine gute\r\nSchrift aus? Wie funktioniert sie? Die Grundform der lateinischen\r\nSchriftzeichen hat sich seit gut 2000 Jahren nur wenig verändert.\r\nEinerseits scheint der Gestaltungsspielraum eng, andererseits überschwemmen\r\nneue Fonts und Techniken den Markt und (über-)fordern\r\ndie Gestalter/innen. Braucht es «neue» Schriften? Wie kann\r\nman sie gestalten? In der Auseinandersetzung mit diesen Fragen\r\nund den persönlichen Fragestellungen der Teilnehmenden werden\r\nindividuelle Antworten erarbeitet und Lösungen erprobt.\r\nZielpublikum\r\nGrafikerinnen, Visuelle Gestalter, Typografinnen, Polygrafen, Architektinnen\r\nund an Schriftgestaltung Interessierte aus anderen Berufsgruppen.\r\nZiele\r\nSchärfung der visuellen Wahrnehmung, optische Gesetze kennen\r\nund anwenden, Verständnis für Formen und Gegenformen, Schriftentwürfe\r\nentwickeln und beurteilen, eigene Schriften als Fonts erstellen,\r\nOrientierung im Dickicht bestehender Schriften.\r\nInhalte\r\nNeue Zeichenformen finden und mit Stift, Pinsel und Feder erproben,\r\nEntwurfstechniken lernen und nutzen, Entwürfe digitalisieren.\r\nLeitung/Dozierende\r\n-Anton Studer, Schriftgestalter, Dozent MAS Type Design, ZHdK\r\n-Christine Gertsch, Visuelle Gestalterin und Schriftgestalterin,\r\nWiss. Mitarbeiterin Weiterbildungen Typography und Type\r\nDesign, ZHdK\r\nDaten/Zeiten\r\nSa, 31. August, 09.30–13.00 und 14.00–17.30 Uhr\r\nFr, 6. September, 18.30–22.00 Uhr\r\nSa, 7. September, 09.30–13.00 und 14.00–17.30 Uhr\r\nWeitere Informationen\r\nAufgabe zwischen Block 3 (Sa, 1.9.) und 4 (Fr, 7.9.):\r\nPrototype ausarbeiten\r\nWeitere Informationen\r\nFreiwillige Aufgabe zwischen Block 2 (Sa, 31.8.) und 3 (Fr, 6.9.):\r\nWeiterentwicklung der Entwürfe",
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