Global Warming – Action, not Apathy
- Title
- Global Warming – Action, not Apathy
- Subtitle
- Getting to a Personal Action Plan and Starting a Grassroots Movement, through Design – The HEAT Method
- Author
- Date
- 2020
- Keywords
- Copyright holder
- Zürcher Hochschule der Künste
Object
- Title
- Global Warming – Action, not Apathy
- Subtitle
- Getting to a Personal Action Plan and Starting a Grassroots Movement, through Design – The HEAT Method
- Date
- 2020
- Keywords
- Genre / discipline
- Description
-
Never before have we known so much about how human behaviour impacts the environment. The resulting global warming leads to resource shortages and loss of habitat. Yet we seem to do little. Despair, denial and disengagement significantly inhibit action taking at all levels. This thesis focuses on empowering positive engagement, starting with individuals and households in Switzerland. A strategic design approach, involving research into the psychological and cognitive mechanisms behind denial led to the HEAT Method (Hope, Evaluate, Act, Tell), which focuses on emotional and motivational aspects and designs a positive future vision, a set of concrete actions and a corresponding narrative. Sharing the narrative openly is used to start a grassroots movement. Approaches for scaling up to society at large are also investigated.
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- Internet links (URL)
People
- Author
ZHdK
- Institutional affiliation
- type
- Study path
- Project title in German
- Global Warming – Action, not Apathy
- Lecturer / head of project
- Stefano Vannotti, Danica Zeier, Katharina Nill
Rights
- Copyright holder
- Zürcher Hochschule der Künste
- Legal protection
- Terms of use
- Das Werk darf nur mit Einwilligung des Autors/Rechteinhabers weiter verwendet werden.