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        "@value": "Der Schlüssel für erfolgreiche Veränderungen – das mittlere Management",
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        "@value": "Volatilität, Unsicherheit, Komplexität und Ambiguität – diese Faktoren erfordern, dass auch Unternehmen sich verändern. Hierbei benötigen die Firmen das Management der operativen Bereiche, also das mittlere Management, welches die Veränderungen tragen und leben, aktiv an Veränderungen partizipieren und Visionen umzusetzen soll. Wie kann nun das mittlere Management erfolgreich seinen Beitrag fur die eigene Firma leisten? Was sind die zu wählenden Faktoren für diesen längerfristigen Erfolg? Das vom Autor entwickelte Landkartenmodell gibt Orientierung bei der Selektion der relevanten und effektiven Faktoren, um Veränderungen einflussreich steuern zu können – «doing the right thing». Die Arbeit zeigt auf, wie jeder Leader aus dem mittleren Management sein individuelles Landkartenmodell in drei einfachen Schritten designen kann und wieso die Denkweise strategischer Designer*innen passend und wichtig ist.",
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