Das Werk darf nur mit Einwilligung des Autors/Rechteinhabers weiter verwendet werden. Alle Rechte vorbehalten http://www.ige.ch David Christie Zürcher Hochschule der Künste Never before have we known so much about how human behaviour impacts the environment. The resulting global warming leads to resource shortages and loss of habitat. Yet we seem to do little. Despair, denial and disengagement significantly inhibit action taking at all levels. This thesis focuses on empowering positive engagement, starting with individuals and households in Switzerland. A strategic design approach, involving research into the psychological and cognitive mechanisms behind denial led to the HEAT Method (Hope, Evaluate, Act, Tell), which focuses on emotional and motivational aspects and designs a positive future vision, a set of concrete actions and a corresponding narrative. Sharing the narrative openly is used to start a grassroots movement. Approaches for scaling up to society at large are also investigated. Global Warming 2020 Getting to a Personal Action Plan and Starting a Grassroots Movement, through Design – The HEAT Method Global Warming – Action, not Apathy Design MAS (Master of Advanced Studies) MAS Strategic Design (ZWB_MASSDE.alle) Stefano Vannotti, Danica Zeier, Katharina Nill Abschlussarbeit Nutzungsbedingungen Terms of use Rechtsschutz Legal protection HEAT Method Strategic Design Autor/in Author Urheberrechtshinweis Copyright Notice Beschreibung Description Schlagworte Keywords Datierung Date Untertitel Subtitle Titel Title Kunstgattung / Disziplin Genre / discipline Studienabschnitt Study path Bereich ZHdK Institutional affiliation Dozierende/Projektleitung Lecturer / head of project Typ type