How to do things with art, words and grapefruits

Picture: How to do things with art, words and grapefruits

How to do things with art, words and grapefruits

Marinella Sofia Gkinko

Title	How to do things with art, words and grapefruits
Author	Marinella Sofia Gkinko
Keywords	Contemporary Art MAS Curating Curating Curatorial Studies Contemporary Discourse Critical Discourse exhibition
Date	FS 2022
Genre / discipline	Kunstvermittlung Kunst
Institutional affiliation	MAS Curating (ZWB_MASCUR.alle)
type	Abschlussarbeit
Study path	MAS (Master of Advanced Studies)
Description	"A word is dead/ When it is said,/ Some say./ I say it just/ Begins to live/ That day". Emily Dickinson's poem "A word" stands as a source of inspiration for the research questions of this paper. Its focus lies on the possibilities inherent in the relationship between art and language and the ways that language is being physicalised, transcribed or used as medium, narrative and a central communication vehicle in the artistic expression; mainly the polysemy of language, its potential and dynamic, as well as its performativity. Taking J.L. Austin’s seminal book How to Do Things With Words (1962) and Dorothea Von Hantelmann's study, How to Do Things With Art— The Meaning of art's performativity (2010) as a point of departure, I tackle the question of "How to do things with art and words". Yoko Ono's Grapefruit (1964) constitutes the core case study of this research, and it is examined through the theoretical lens of two key structuralist texts by Umberto Eco and Roland Barthes, which concern the new role of the viewer in relation to modern art, music, and literature, aiming to query the relationship between writing and performance, script/score and enactment, as well as their blurring boundaries.

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