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| Project title in English | - REPLICA – A Visual Argument against the Primacy of Innovation
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| Subtitle | - A Visual Argument against the Primacy of Innovation
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| Description | - Original, Imagination, Inspiration, Aneignung, Referenz, Collage, Mashup, Remix, Sample, Parodie, Pastiche, Bootleg, Enteignung, Imitation, Abbild, Reproduktion, Faksimile, Replika, Kopie, Plagiat, Fälschung.
Die zunehmende Fülle an visuellem und geistigem Gestaltungsmaterial stellt neue Herausforderungen an den Imperativ von Innovation und Originalität. Die geltenden Grenzen zwischen genuinem Original und (negativ konnotierten) Formen der Kopie verfliessen zusehends. Visuelle und intellektuelle Fragmente befinden sich in einem Zustand fluider Transformation und unterlaufen ein von Autor:innenschaft geprägtes Designverständnis. Vor diesem Hintergrund hinterfrage ich in dieser Arbeit geläufige dogmatische Wahrnehmungen und erschliesse Methoden einer kreativen Praxis des Kopierens.
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| Description in English | - Original, imagination, inspiration, appropriation, reference, collage, mashup, remix, sample, parody, pastiche, bootleg, expropriation, imitation, likeness, reproduction, facsimile, replica, copy, plagiarism, forgery.
The increasing abundance of visual and intellectual design material poses new challenges to the imperative of innovation and originality. The current boundaries between genuine originals and (negatively connoted) types of copying are becoming increasingly blurred. Visual and intellectual fragments are in a state of fluid transformation and undermine an understanding of design as being shaped by its author. In the light of the above, this project questions common dogmatic perceptions and explores methods of a creative practice of copying.
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