Brand Zoo

Title	Brand Zoo
Project title in German	Brand Zoo
Lecturer / head of project	Thomas Wolfram
Other creative participants	Claudio Gasser (Assistenz), Benjamin Sommerhalder (Gast), Weicher Umbruch (Gast)
Date	2016
Institutional affiliation	Bachelor Design - Visuelle Kommunikation (DDE_FDE_BDE_VVK.alle)
Study path	Bachelor
Keywords	Design Visuelle Kommunikation Zoo
Genre / discipline	Design
Description	Im Rahmen des Grundlagenmoduls «Identität & Marke» untersuchten und erforschten Studierende des zweiten Semesters die kleinste Markenidentifikationseinheit – das Logo. Ausgangslage für das dreiwöchige Projekte waren etablierte Markenzeichen mit Tiersymbolen. In der ersten Phase wurden diese Zeichen analysiert (Marken-DNA, Symbolik), seziert (Codes), manipuliert (Exploration) und gezielt evolutiv modifiziert (Strategie). In der zweiten Phase wurden die gewonnenen Prozessschritte, Erkenntnisse und das neu entwickelte Logo in ein lustvolles Fanzine transferiert (Narration, Kommunikation).

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- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- Brand Zoo
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1

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Brand Zoo

Brand Zoo

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Brand Zoo

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Brand Zoo

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Examples:

Brand Zoo

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Author that can easily go onto 2 lines as well

Brand Zoo

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Brand Zoo

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Brand Zoo

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Brand Zoo

Name that can easily go onto 2 lines

Author that can easily go onto 2 lines as well

Brand Zoo

Name that can easily go onto 2 lines

Author that can easily go onto 2 lines as well

Brand Zoo

Name that can easily go onto 2 lines

Author that can easily go onto 2 lines as well