THE UNREAL ESTATE

Romy Strasser

Title	THE UNREAL ESTATE
Project title in German	THE UNREAL ESTATE
Author	Romy Strasser
Date	2015
Institutional affiliation	Bachelor Design - Visuelle Kommunikation (DDE_FDE_BDE_VVK.alle)
Study path	Bachelor
Keywords	Design Visuelle Kommunikation Bachelor
Genre / discipline	Design
Description	Städte erleben heutzutage eine Veränderung: Die Anbetracht einer zunehmenden Bevölkerungsdichte nimmt die soziale Diversifizierung zu und der einst vertraute, heimische Ort verkehrt ins Fremde. Dem entgegenzuwirken lauten Konzepte urbaner Neuordnungen «Urban Villages». Sie stehen für Wohnparks oder Überbauungen in Form ganzer Quartiere, sind kompakt und ein Multi-Mix aus verschiedenen Nachbarn und Wohnhäusern. Wie sehen derartige Wohnformen im Raum Zürich aus? Welche visuellen und organisatorischen Codes lassen sich herauslesen? Der UNREAL ESTATE Katalog ist eine typologische Sammlung von Siedlungsbeispielen im Raum Zürich. Er hinterfragt den Trend des urbanen Wohnens und die vom Immobilienmarketing idealisierte Wunschvorstellung von Freiheit und Individualismus an diesen Orten. Darüber hinaus schlägt der Katalog ein alternatives Konzept nachhaltiger Wohnorte vor: Er ist ein Baukastensystem, mit dem Wohnsiedlungen individuell zusammengestellt werden können. Ein beigefügtes Planungshilfswerk – basierend auf dem Text von Christopher Alexander – leistet dabei Architekten, Bauherren, Verwaltungen sowie auch Endverbrauchern Hilfestellung.

THE UNREAL ESTATE

Romy Strasser

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  Romy Strasser
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  Zürcher Hochschule der Künste
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- THE UNREAL ESTATE
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  Author
  Romy Strasser
  Copyright holder
  Zürcher Hochschule der Künste
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  Imported on
  29.12.2016
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  1
- THE UNREAL ESTATE
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Author
  Romy Strasser
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- THE UNREAL ESTATE
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Author
  Romy Strasser
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- THE UNREAL ESTATE
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Author
  Romy Strasser
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1
- THE UNREAL ESTATE
  Name that can easily go onto 2 lines
  Author that can easily go onto 2 lines as well
  Author
  Romy Strasser
  Copyright holder
  Zürcher Hochschule der Künste
  There are no metadata related to this context.
  Imported on
  29.12.2016
  Parent sets
  1

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THE UNREAL ESTATE

THE UNREAL ESTATE

Romy Strasser

THE UNREAL ESTATE

Romy Strasser

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THE UNREAL ESTATE

Romy Strasser

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