Working in the field of pop stretches my practice between a range of roles and responsibilities to the realms of ecstasy, exhaustion, or the multitude of positions in between where my friends and I have all the fun and all the trouble. As musician and visual artist, I have worked with pop projects in a variety of roles: writer, producer, performer, engineer, graphic designer, photographer, director, promoter, and audience. I have come to experience pop as a fundamentally transdisciplinary venture: From the cultural to the commercial, from music through image to identity and politics, pop habitually enmeshes, challenges, and transforms media, spaces, practices, and audiences. In this polymorphic work, I have developed my personal definition of pop: WHAT IS POP? WHERE IS POP DISCOVERED? CONTENT MARKETPLACE ILLUSION OF INDEPENDENCE Transdisciplinary practice based on sincere and interactive connection with an open audience. In the written part of my thesis, summarized on the pages of this handout, I examine pop work in the context of the digital platform and anticipate possible challenges arising from the establishment of generative AI services as platforms. The practical part of my thesis aims to find ways to open up the discourse on (platform) capitalism and AI to a wider audience through pop means.