THE ZÜRICH WINE REGION
- Title
- THE ZÜRICH WINE REGION
- Subtitle
- an illustration project
- Author
- Date
- 31.01.2023
- Copyright holder
- Zürcher Hochschule der Künste
Object
- Title
- THE ZÜRICH WINE REGION
- Subtitle
- an illustration project
- Date
- 31.01.2023
- Genre / discipline
- Description
- This project was born around the idea of using illustration as a marketing tool. More precisely illustration can be used to
describe certain features of a subject and enhance its characteristics by making them visually recognisable. In this case
I focused on the winemakers in the Zürich wine region and more generally the wine culture in the Zürich wine region. I
started from an analysis of what illustration can be used for and what complex realities such as an urban life scenario
can offer to the case.
The project moves then onto a bigger scale to investigate the reasons behind the poor fame of Swiss wine in general and
how its image can be changed embracing its unique characteristics. I visited some winemakers in the region and talked
to them to understand their philosophy, what wine they produce and what their vision is. This information had been then
translated into a single drawing for each one of them in an attempt to describe their unique features.
The final product for this project is a collection of five postcards showing different ways of understanding wine from
different producers, all belonging to the same big wine region.
- This project was born around the idea of using illustration as a marketing tool. More precisely illustration can be used to
People
- Author
ZHdK
- Institutional affiliation
- type
- Study path
- Lecturer / head of project
- Mentor: Roland Ryser
Rights
- Copyright holder
- Zürcher Hochschule der Künste
- Legal protection
- Terms of use
- Das Werk darf nur mit Einwilligung des Autors/Rechteinhabers weiter verwendet werden.