The exhibition FORECAST (your morning is as good as your mattress), by the Belgian artist Jelena Vanoverbeek challenges the methods of commercial rhetoric by appropriating and re-contextualising its semiotic material.
The ambiguity of this language — with its pretence to communicate directly while simultaneously relying on a network of preconceptions, gender ideals and sexual desires — is fragmented by Jelena Vanoverbeek’s use of montage and juxtaposition.
How do these models shape public ambitions and future imaginations?
