Design the Company Culture that drives Innovation

Title	Design the Company Culture that drives Innovation
Subtitle	A Consulting Concept: Create Design Proposals that build a Culture of Innovation in your Company (2020)
Author	Beat Jost
Keywords	Strategic Design Co-Creation Innovation Cultures Human Centered
Date	2020
Genre / discipline	Design
Institutional affiliation	MAS Strategic Design (ZWB_MASSDE.alle)
type	Abschlussarbeit
Study path	MAS (Master of Advanced Studies)
Description	For businesses the capability to innovate is key to guarantee their survival. Only a culture of innovation drives repeated innovation and helps companies to achieve sustainable growth and value. This work takes a close look at innovation cultures and how their full potential can be unleashed by involving the employees. By combining theoretical and practical insights (interviews with key people known for successful innovation initiatives) and defining key dimensions and aspects of innovation cultures, the author not only gives further insights on the research of innovation cultures, but also develops and provides concrete tools for businesses to create tailor made, human-centered solutions for helping to build their desired innovation culture. While the Innovation Culture Matrix helps businesses to identify the main culture aspects and ambiguities of innovation cultures, the Ideation & Prototyping Workshop is the tool for corporate innovation and development leaders to involve their employees and create individual, company specific interventions.

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