FORECAST your morning is as good as your mattress

Title	FORECAST your morning is as good as your mattress
Author	Jelena Vanoverbeek
Date	10.09.2020
Description	The exhibition FORECAST (your morning is as good as your mattress), by the Belgian artist Jelena Vanoverbeek challenges the methods of commercial rhetoric by appropriating and re-contextualising its semiotic material. The ambiguity of this language — with its pretence to communicate directly while simultaneously relying on a network of preconceptions, gender ideals and sexual desires — is fragmented by Jelena Vanoverbeek’s use of montage and juxtaposition. How do these models shape public ambitions and future imaginations?
Keywords	Exhibition
Internet links (URL)	https://al-vista.ch/
Institutional affiliation	Departement Fine Arts (DFA.alle) Master Fine Arts (DFA_FFA_MFA.alle)
Genre / discipline	Kunst