Global Warming – Action, not Apathy

Title	Global Warming – Action, not Apathy
Subtitle	Getting to a Personal Action Plan and Starting a Grassroots Movement, through Design – The HEAT Method (2020)
Author	David Christie
Date	2020
Description	Never before have we known so much about how human behaviour impacts the environment. The resulting global warming leads to resource shortages and loss of habitat. Yet we seem to do little. Despair, denial and disengagement significantly inhibit action taking at all levels. This thesis focuses on empowering positive engagement, starting with individuals and households in Switzerland. A strategic design approach, involving research into the psychological and cognitive mechanisms behind denial led to the HEAT Method (Hope, Evaluate, Act, Tell), which focuses on emotional and motivational aspects and designs a positive future vision, a set of concrete actions and a corresponding narrative. Sharing the narrative openly is used to start a grassroots movement. Approaches for scaling up to society at large are also investigated.
Keywords	HEAT Method Strategic Design Global Warming
Internet links (URL)	https://thechristies.ch/MAS/Thesis.pdf
Institutional affiliation	MAS Strategic Design (ZWB_MASSDE.alle)
Study path	MAS (Master of Advanced Studies)
Genre / discipline	Design

Previous pageThis pageNext page

Medienarchiv