Medienarchiv

Zürcher Hochschule der Künste

Log in

Erika Eichenberger

 
Picture: Erika Eichenberger

Erika Eichenberger

      Title
      • Erika Eichenberger
      Subtitle
      • Abschlussarbeit / MAS Cultural Media Studies
      Date
      • März 2010
      Description
      • The Orchestration of Project Films and the
        Engineering of Consent

        It is one example of how hegemonies exert their influence and can be seen as a way
        to either speed up, spotlight or mask political processes by strategically designing the
        way reality is perceived. Project films connect the interests of those responsible for
        the project with those of the consumers by illustrating the benefits a project will have
        on the stakeholders. Within this process, patterns of national and local identity building
        are set in motion that record for future generations the discourses of power that
        surround the project and lead to the engineering of consent. Using acquired visual
        literacy skills, it would be a valuable objective for consumers to achieve a “negotiated”
        reception of project films: a combination of grasping the “big picture” and relating the
        real-life consequences to themselves on a local and personal level.
      Keywords
      Institutional affiliation
      Study path
      Genre / discipline

      3 Items

      AllMedia entriesSets
      • Page 1 of 1
          Picture: Theoretische Arbeit

          Theoretische Arbeit

              Picture: Mediale Arbeit

              Mediale Arbeit

                  Picture: Visual Literacy – or Finding the “Negotiated” Version in Project Films

                  Visual Literacy – or Finding the “Negotiated” Version in Project Films

                  Previous pageThis pageNext page