It is one example of how hegemonies exert their influence and can be seen as a wayto either speed up, spotlight or mask political processes by strategically designing theway reality is perceived. Project films connect the interests of those responsible forthe project with those of the consumers by illustrating the benefits a project will haveon the stakeholders. Within this process, patterns of national and local identity buildingare set in motion that record for future generations the discourses of power thatsurround the project and lead to the engineering of consent. Using acquired visualliteracy skills, it would be a valuable objective for consumers to achieve a “negotiated”reception of project films: a combination of grasping the “big picture” and relating thereal-life consequences to themselves on a local and personal level.